Developing Customer Testimonialsby Charlena Miller
The best marketing communications often don’t come from the company who’s selling the product or service but from the company’s customers. Companies can gain invaluable insight that help guide their decisions by gathering their customers’ thoughts on why they choose to do business with them...

Ten Steps to Leading More Authenticallyby Charlena Miller
An effective, authentic leader does not blame others for declining revenues, low morale or a climate of fear. Authentic leaders get clear about the changes needed and then begin the change themselves, painting the vision for others through their actions, their words and their attitude...



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